Adding TROW (T. Rowe Price)

I put TROW onto my watch list several months ago.  I set a target buy price of $68.  I started a 1/2 position in TROW at $67.64 today.  Morningstar rates TROW a 4 Star value, and the FASTGraph below is compelling:

TROW has a nice dividend yield of 3.4%, no debt, and has been increasing the dividend for many years.  At a PE of 14 vs. a normal PE of 20, it looks like a good bargain.  I put another buy price into my watch list at a 5% discount from today.  If it hits that in the coming weeks, I'll add more.

Best,

Chump