Saturday, January 4, 2014

McDonalds - a good PR story


This is a very interesting experiment performed by a high school science teacher.  McDonald's needs to fight back and use these type of data to improve their image (and sales).  The Chump IRA is long MCD.  As Mr. Cisna says in the article, "...it's our choices that make us fat, not McDonalds."  Amen


Forget Super Size Me: Man loses 37lbs and lowers his cholesterol by a third after eating only McDonald's for three months

Contrary to popular belief, following a diet of exclusively fast food does not necessarily lead to weight gain, as one man recently discovered.
John Cisna, a high school biology teacher from Ankeny, Iowa, told KCCI that he documented the changes his body underwent throughout the three months that he ate nothing but McDonald's - with very surprising results.
Rather than his body deteriorating like the star of 2004 documentary Super Size Me, Mr Cisna lost an impressive 37lbs and saw his cholesterol drop from 249 to 170, improving his health significantly.
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Super Shrink Me: John Cisna, a science teacher from Ankeny, Iowa, lost 37lbs and saw his cholesterol drop by a third in the three months that he ate nothing but McDonald's
Super Shrink Me: John Cisna, a science teacher from Ankeny, Iowa, lost 37lbs and saw his cholesterol drop by a third in the three months that he ate nothing but McDonald's
Super Shrink Me: John Cisna, a science teacher from Ankeny, Iowa, lost 37lbs and saw his cholesterol drop by a third in the three months that he ate nothing but McDonald's
Experiment: Mr Cisna embarked on the diet to show how we can eat anything as long as we stick to 2,000 calories per day and stay close to the recommended dietary allowances for nutrients
Experiment: Mr Cisna embarked on the diet to show how we can eat anything as long as we stick to 2,000 calories per day and stay close to the recommended dietary allowances for nutrients
He also saw his low-density lipoprotein, also known as 'bad cholesterol', drop from 173 to 113.
Mr Cisna embarked on the diet as an experiment to show how we can eat anything as long as we stick to a limit of 2,000 calories per day and stay close to the recommended dietary allowances for nutrients.
 
As such, he had his students plan out each of his meals using the fast food franchise's online nutritional information, requiring that they follow the dietary restrictions he set out.
During the three months, Mr Cisna - who admits that he didn't exercise or watch his calorie intake before the diet - also began walking for 45 minutes a day, a factor which no doubt contributed to the results. 
Fast food favorites: On a typical day, Mr Cisna ate two egg white delights, a bowl of maple oatmeal and one percent milk for breakfast, a salad for lunchand a value meal for dinner
Fast food favorites: On a typical day, Mr Cisna ate two egg white delights, a bowl of maple oatmeal and one percent milk for breakfast, a salad for lunchand a value meal for dinner
Thinking ahead: He had his students plan out his meals using the fast food franchise's online nutritional information, requiring that they follow the dietary restrictions he set out
Thinking ahead: He had his students plan out his meals using the fast food franchise's online nutritional information, requiring that they follow the dietary restrictions he set out
And when he approached his local McDonald's franchise about the experiment, the manager was so interested to see what happened that he agreed to provide 90 days of meals at no charge.
'The point behind this documentary is it's our choices that make us fat, not McDonald's'
On a typical day, Mr Cisna ate two egg white delights, a bowl of maple oatmeal and one percent milk for breakfast, and lunch would normally be a salad.
But it wasn't just 'healthy' fast food that he ate; for dinner he would indulge in a value meal like a Big Mac or a quarter pounder with cheese, and he'd also sometimes snack on ice cream sundaes.
Despite his all-fast food diet, Mr Cisna was in significantly better health by the 90th day.
Getting active: During the three months, Mr Cisna - who admits that he didn't exercise or watch his calorie intake before- also walked for 45 minutes a day, which no doubt contributed to the results
Getting active: During the three months, Mr Cisna - who admits that he didn't exercise or watch his calorie intake before- also walked for 45 minutes a day, which no doubt contributed to the results
Healthier overall: Not only did he lose weight, but he also saw his low-density lipoprotein, also known as 'bad cholesterol', drop from 173 to 113
Healthier overall: Not only did he lose weight, but he also saw his low-density lipoprotein, also known as 'bad cholesterol', drop from 173 to 113
Novel outlook: 'The point behind this documentary is - it's choice. We all have choices,' he said, explaining: 'It's our choices that make us fat, not McDonald's'
Novel outlook: 'The point behind this documentary is - it's choice. We all have choices,' he said, explaining: 'It's our choices that make us fat, not McDonald's'
'I tell people not only can I see my shoes now but I can actually tie them,' he said.
What's more, his experiment verified his theory that many people have the wrong idea when it comes to how to be healthy.
'The point behind this documentary is - it's choice. We all have choices,' he said, explaining: 'It's our choices that make us fat, not McDonald's.'
Opposite effect: In 2004 documentary Super Size Me, Morgan Spurlock eats only McDonald's for 30 days. He gains 24lbs, his cholesterol rises to 230 and he experiences a fat accumulation in his liver
Opposite effect: In 2004 documentary Super Size Me, Morgan Spurlock eats only McDonald's for 30 days. He gains 24lbs, his cholesterol rises to 230 and he experiences a fat accumulation in his liver

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